The Xenocentrism Triggered by Globalization: Consumer Perception Towards Local and Global Brands

Akgün R., TÜFEKCİ Ö. K., AKBIYIK F.

7th INTERNATIONAL RESEARCH CONGRESS ON SOCIAL SCIENCES, Ankara, Turkey, 5 - 06 May 2025, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Ankara
  • Country: Turkey
  • Isparta University of Applied Sciences Affiliated: Yes