The Impact of Guerrilla Marketing on Perception of Marketing Innovation and Brand Trust

AKBIYIK F.

Alanya Akademik Bakış, vol.9, no.1, pp.159-174, 2025 (TRDizin) identifier

  • Publication Type: Article / Article
  • Volume: 9 Issue: 1
  • Publication Date: 2025
  • Doi Number: 10.29023/alanyaakademik.1522783
  • Journal Name: Alanya Akademik Bakış
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.159-174
  • Isparta University of Applied Sciences Affiliated: Yes