The Influence of Digital Marketing Capabilities on Competitive Advantage in Tourism Businesses: The Mediating Role of Customer Experience
Applied Business: Issues & Solutions, vol.2026, no.1, pp.1-10, 2026 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 2026 Issue: 1
- Publication Date: 2026
- Doi Number: 10.57005/ab.2026.1.1
- Journal Name: Applied Business: Issues & Solutions
- Page Numbers: pp.1-10
- Isparta University of Applied Sciences Affiliated: Yes