Promotion in the Hospitality Industry


DALGIÇ A., GÜLER O., BİRDİR K.

in: The Routledge Handbook of Hospitality Marketing, GÜRSOY DOĞAN, Editor, Routledge, ABINGDON-OXON, pp.168-179, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: Routledge
  • City: ABINGDON-OXON
  • Page Numbers: pp.168-179
  • Editors: GÜRSOY DOĞAN, Editor
  • Isparta University of Applied Sciences Affiliated: Yes