The New Era in Advertising: A General Evaluation of Advertisements Analyzed for Effectiveness Through EEG and Eye Tracking Methods

KILIÇER M., AKBIYIK F.

Global Research on Multidisciplinary Sciences, Ankara, Turkey, 16 - 17 September 2023, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Ankara
• Country: Turkey
• Isparta University of Applied Sciences Affiliated: Yes