A Qualitative Study on Process Aspects of Complaining in Restaurants


ÖZDEMİR B., Caliskan O., YILMAZ G.

Journal of Culinary Science and Technology, vol.13, no.4, pp.330-361, 2015 (Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 13 Issue: 4
  • Publication Date: 2015
  • Doi Number: 10.1080/15428052.2015.1058204
  • Journal Name: Journal of Culinary Science and Technology
  • Journal Indexes: Scopus
  • Page Numbers: pp.330-361
  • Keywords: complaint, qualitative research, recovery, service failure, voice
  • Isparta University of Applied Sciences Affiliated: No

Abstract

This study aims at identifying the aspects of failure, recovery, and complaint processes in restaurant consumptions with a qualitative research approach. Texts in questionnaires collected from 95 Turkish consumers who both had negative experiences in restaurants and voiced their complaints to management were content-analyzed and the primary findings showed that respondents initially evaluate failures sourcing from food, service, and atmosphere based on two factors (failure severity and attribution); then they voice their complaints hierarchically, and may receive no response or a kind of response to their complaints, and finally they form their perceptions of justice which results in behavioral outcomes.