Sosyal Medya Krizlerinin Marka İmajı Üzerindeki Etkisi: Patiswiss Çikolata Örneği

ALTUNAY H. T., ALKAÇ D.

X-INTERNATIONAL EUROPEAN CONFERENCE ON INTERDISCIPLINARY SCIENTIFIC RESEARCH, Zürich, Switzerland, 27 - 28 August 2024, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Zürich
• Country: Switzerland
• Isparta University of Applied Sciences Affiliated: Yes