Akademik Veri Yönetim Sistemi
Turkish Journal of Agricultural Economics, cilt.30, sa.2, ss.161-171, 2024 (Scopus, TRDizin)
Purpose: The aim of this study is to determine the ornamental plant purchasing tendencies and preferences of consumers living in the urban area of Eskişehir province. Design/Methodology/Approach: A face-to-face survey was conducted with 272 consumers in the urban area of Eskişehir province. In the analysis of the collected data, first the socio-economic characteristics of the consumers were revealed, and then the purchase and consumption behaviors of ornamental plants were analyzed. Logistic regression (logit) model was used to analyze the socio-economic factors affecting consumers' purchase and consumption of ornamental plants. Findings: 47.43% of the interviewed consumers were female, 52.57% were male and the average age was 38 years. When the personal income levels of the consumers were analyzed, it was determined that 30.88% of them had an income between 30001-40000 TL, 23.53% had an income between 10000-20000 TL and 17.28% had an income above 40001 TL. It was determined that 66.91% of the consumers preferred to buy ornamental plants, while 33.08% did not. According to the logistic regression results, marital status, education level and personal income level, which have an effect on consumers' purchase of ornamental plants, were found to be statistically significant at the 1%, 5% level. Originality/Value: There are few studies in the literature on the consumption of ornamental plants in Turkey and there is no study in this field in Eskişehir province.