DO CUSTOMERS PREFER HOTELS THAT USE NON-FUNGIBLE TOKENS AS A MARKETING TOOL? A STUDY BASED ON THE VALUEATTITUDE-BEHAVIOR MODEL
Turizm Ekonomi ve İşletme Araştırmaları Dergisi, vol.5, no.2, pp.148-164, 2023 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 5 Issue: 2
- Publication Date: 2023
- Journal Name: Turizm Ekonomi ve İşletme Araştırmaları Dergisi
- Page Numbers: pp.148-164
- Isparta University of Applied Sciences Affiliated: Yes