Audience Based Brand Equity A Research on Women s Tennis Association Championships Istanbul 2013
INTERNATIONAL BUSINESS RESEARCH, vol.7, no.9, pp.141-156, 2014 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 7 Issue: 9
- Publication Date: 2014
- Doi Number: 10.5539/ibr.v7n9p141
- Journal Name: INTERNATIONAL BUSINESS RESEARCH
- Page Numbers: pp.141-156
- Isparta University of Applied Sciences Affiliated: No