Measuring the Effectiveness of Commercials Used in the Marketing of Digital Games with the EEG Technique: The Case of PUBG
15th International Conference on Economics, Business and Management (ICEBM 2024), Osaka, Japan, 06 December 2024, (Summary Text)
- Publication Type: Conference Paper / Summary Text
- City: Osaka
- Country: Japan
- Isparta University of Applied Sciences Affiliated: Yes