Measuring the Effectiveness of Commercials Used in the Marketing of Digital Games with the EEG Technique: The Case of PUBG

KILIÇER M., AKBIYIK F., TÜFEKCİ Ö. K.

15th International Conference on Economics, Business and Management (ICEBM 2024), Osaka, Japan, 06 December 2024, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Osaka
• Country: Japan
• Isparta University of Applied Sciences Affiliated: Yes