Conceptual Level Strategy Recommendations for Understanding Marketing Communication Efforts in Digital Consumption Culture with Neuroscience Technique

TÜFEKCİ Ö. K., AKBIYIK F.

JOURNAL OF MEHMET AKIF ERSOY UNIVERSITY ECONOMICS AND ADMINISTRATIVE SCIENCES FACULTY, vol.10, no.2, pp.1691-1704, 2023 (ESCI, TRDizin)

• Publication Type: Article / Article
• Volume: 10 Issue: 2
• Publication Date: 2023
• Doi Number: 10.30798/makuiibf.1282255
• Journal Name: JOURNAL OF MEHMET AKIF ERSOY UNIVERSITY ECONOMICS AND ADMINISTRATIVE SCIENCES FACULTY
• Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
• Page Numbers: pp.1691-1704
• Isparta University of Applied Sciences Affiliated: Yes