Big data analytical capabilities and tech-business model innovation: a moderated mediation model
Journal of Hospitality and Tourism Technology, cilt.17, sa.4, ss.1036-1057, 2026 (SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 17 Sayı: 4
- Basım Tarihi: 2026
- Doi Numarası: 10.1108/jhtt-12-2024-0852
- Dergi Adı: Journal of Hospitality and Tourism Technology
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Hospitality & Tourism Complete, Hospitality & Tourism Index
- Sayfa Sayıları: ss.1036-1057
- Anahtar Kelimeler: Big data analytical capabilities, Digital business ecosystem, Digital transformation, Hotels, Tech-business model innovation, 大数据分析能力 技术-商业模式创新 数字化转型 数字商业生态系统 酒店
- Isparta Uygulamalı Bilimler Üniversitesi Adresli: Evet
Özet
Purpose – This study aims to examine the role of big data analytical capabilities (BDAC) in fostering tech-business model innovation (TBMI), focusing on the mediating effect of digital transformation (DT) and the moderating role of digital business ecosystems (DBE). Design/methodology/approach – Data were collected through an online survey involving 313 middle and senior managers working in five-star hotels located in Antalya, Türkiye. A moderated mediation model was used to analyze the relationships among the variables in the study, and structural equation modeling was used to test the hypotheses. Findings – The findings show that DT enhances the link between BDAC and TBMI, while a DBE strengthens this effect, highlighting the importance of digital ecosystems in driving innovation. Originality/value – This study validates a moderated mediation model, showing how DT and DBE influence the impact of BDAC on TBMI. It extends prior research by offering new insights into the complex relationships driving innovation.