Big data analytical capabilities and tech-business model innovation: a moderated mediation model
Journal of Hospitality and Tourism Technology, vol.17, no.4, pp.1036-1057, 2026 (SSCI, Scopus)
- Publication Type: Article / Article
- Volume: 17 Issue: 4
- Publication Date: 2026
- Doi Number: 10.1108/jhtt-12-2024-0852
- Journal Name: Journal of Hospitality and Tourism Technology
- Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Hospitality & Tourism Complete, Hospitality & Tourism Index
- Page Numbers: pp.1036-1057
- Keywords: Big data analytical capabilities, Digital business ecosystem, Digital transformation, Hotels, Tech-business model innovation, 大数据分析能力 技术-商业模式创新 数字化转型 数字商业生态系统 酒店
- Isparta University of Applied Sciences Affiliated: Yes
Abstract
Purpose – This study aims to examine the role of big data analytical capabilities (BDAC) in fostering tech-business model innovation (TBMI), focusing on the mediating effect of digital transformation (DT) and the moderating role of digital business ecosystems (DBE). Design/methodology/approach – Data were collected through an online survey involving 313 middle and senior managers working in five-star hotels located in Antalya, Türkiye. A moderated mediation model was used to analyze the relationships among the variables in the study, and structural equation modeling was used to test the hypotheses. Findings – The findings show that DT enhances the link between BDAC and TBMI, while a DBE strengthens this effect, highlighting the importance of digital ecosystems in driving innovation. Originality/value – This study validates a moderated mediation model, showing how DT and DBE influence the impact of BDAC on TBMI. It extends prior research by offering new insights into the complex relationships driving innovation.