Examining The Mediating Effect of Brand Equity and E-WOMM on the Influence of Consumer Cultural Ethnocentrism on Perception of Perfectionism: Research on TOGG
Journal of Anatolian Cultural Research (JANCR), vol.8, no.3, pp.498-519, 2024 (TRDizin)
- Publication Type: Article / Article
- Volume: 8 Issue: 3
- Publication Date: 2024
- Journal Name: Journal of Anatolian Cultural Research (JANCR)
- Journal Indexes: TR DİZİN (ULAKBİM)
- Page Numbers: pp.498-519
- Isparta University of Applied Sciences Affiliated: Yes