Dr. &#214;ğr. &#220;yesi Ferdi AKBIYIK

Uluborlu Mesleki Bilimler Dergisi , cilt.8, sa.1, ss.29-40, 2025 (Hakemli Dergi) Sürdürülebilir Kalkınma

3. The Impact of Guerrilla Marketing on Perception of Marketing Innovation and Brand Trust

Alanya Akademik Bakış , cilt.9, sa.1, ss.159-174, 2025 (TRDizin)

4. Destinasyon İlhamı Ölçeğinin Türkçe Uyarlaması: Bir Güvenilirlik ve Geçerlilik Çalışması

International Journal of Global Tourism Research , cilt.8, sa.2, ss.155-168, 2024 (Hakemli Dergi)

5. Examining The Mediating Effect of Brand Equity and E-WOMM on the Influence of Consumer Cultural Ethnocentrism on Perception of Perfectionism: Research on TOGG

Journal of Anatolian Cultural Research (JANCR) , cilt.8, sa.3, ss.498-519, 2024 (TRDizin)

6. The Mediating Role of Social Media Marketing on the Effect of Green Consumption Perception on Sustainable Consumption

Üçüncü Sektör Sosyal Ekonomi , cilt.59, sa.4, ss.2809-2830, 2024 (TRDizin) Sürdürülebilir Kalkınma

7. Investigation of Images on Social Media with EEG during the Covid-19 Pandemic

Journal of Current Research on Business and Economics (JoCReBE) , cilt.13, sa.1, ss.119-150, 2023 (Hakemli Dergi) Sürdürülebilir Kalkınma

8. The Impact of Political Marketing Perception on Political Participation

ÇAĞLAR N., AKBIYIK F.

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi , cilt.11, sa.2, ss.919-953, 2023 (TRDizin)

9. Conceptual Level Strategy Recommendations for Understanding Marketing Communication Efforts in Digital Consumption Culture with Neuroscience Technique

JOURNAL OF MEHMET AKIF ERSOY UNIVERSITY ECONOMICS AND ADMINISTRATIVE SCIENCES FACULTY , cilt.10, sa.2, ss.1691-1704, 2023 (ESCI, TRDizin)

10. Evaluating The Perception of Marketing Communication in Political Marketing from A Generational Perspective

AKBIYIK F., ÇAĞLAR N.

Journal of Vocational and Social Sciences of Turkey , cilt.5, sa.12, ss.25-39, 2023 (Hakemli Dergi)

11. Research on Determining the Purchasing Styles of Working Women and Housewives

AKBIYIK F., ÇAĞLAR N.

Uluslararası Avrasya Sosyal Bilimler Dergisi , cilt.13, sa.48, ss.501-521, 2022 (TRDizin)

12. A Research on Determining the Relationship Between Consumers' Purchasing Styles and Their Religious Orientations

Pazarlama ve Pazarlama Araştırmaları Dergisi , cilt.14, sa.1, ss.31-59, 2021 (TRDizin)

13. A study to determine the relationship between consumers’ perceptions of halal certificates and their religious orientations

Journal of Management Marketing and Logistics , cilt.7, sa.4, ss.183-201, 2020 (Hakemli Dergi)

14. A Research on the Determination of Religious Orientations of Consumers

TÜFEKCİ Ö. K., AKBIYIK F., Kraujaliene L., Marin-Pantelescu A., ŞAHİN M. E., AKÇIL A. Ç.

Journal of Management, Economic and Marketing Research , cilt.4, sa.3, ss.198-219, 2020 (Hakemli Dergi)

15. Customer Satisfaction Factor in Digital Content Marketing: Isparta Province as an Example

ANDAÇ A., AKBIYIK F., Karkar A.

INTERNATIONAL JOURNAL OF SOCIAL SCIENCE STUDIES , cilt.4, sa.5, ss.124-135, 2016 (Hakemli Dergi)

16. A Study to Determine Consumers’ Attitudes, Expectations and Perceptions for Halal Certified Products: Isparta Province as an Example

AKBIYIK F., EROGLU A. H.

INTERNATIONAL JOURNAL OF SOCIAL SCIENCE STUDIES , cilt.4, sa.4, ss.56-68, 2016 (Hakemli Dergi)

17. Siyasal Pazarlama Açısından Sosyal Medya Kullanımı: Isparta İli Örneği

ANDAÇ A., AKBIYIK F.

Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , cilt.21, sa.3, ss.893-905, 2016 (Hakemli Dergi)

18. The impact of local political applications on voter choices

AKBIYIK F., EROGLU A. H.

Review of Applied Socio-Economic Research , cilt.7, sa.1, ss.5-15, 2014 (Hakemli Dergi)

19. Milestones In Turkey’s Long Way To European Union Membership

TURHAN G., AKSÖZ Ş. H., AKBIYIK F.

MEDITERRANEAN JOURNAL OF SOCIAL SCIENCES , cilt.4, sa.11, ss.781-783, 2013 (Hakemli Dergi)

Hakemli Bilimsel Toplantılarda Yayımlanmış Bildiriler 28

1. The Aesthetics of Lavender Tourism: Artificial Intelligence Modeling of Experiential Marketing within a Neuromarketing Framework

The Interdisciplinary Future: The Intersection of Business, Law, and Artificial Intelligence, Vilniaus, Litvanya, 28 Ekim 2025, (Özet Bildiri)

2. Experimental study: From ConsumersBrainwaves to Health. Neuromarketing Insights via AI Analysis of EEG Responses to Fast-Food Images

TÜFEKCİ Ö. K., AKBIYIK F., Kraujaliene L., Marin-Pantelescu A., ŞAHİN M. E.

The Interdisciplinary Future: The Intersection of Business, Law, and Artificial Intelligence, Vilniaus, Litvanya, 28 Ekim 2025, (Özet Bildiri)

3. The Impact of Visual Content on Marketing Strategies: A Conceptual Approach Based on the VISCOM Model

Akgün R., TÜFEKCİ Ö. K., AKBIYIK F.

The 8th International Conference on Economics and Social Sciences, Bükreş, Romanya, 5 - 06 Haziran 2025, (Tam Metin Bildiri)

4. The Xenocentrism Triggered by Globalization: Consumer Perception Towards Local and Global Brands

7th INTERNATIONAL RESEARCH CONGRESS ON SOCIAL SCIENCES, Ankara, Türkiye, 5 - 06 Mayıs 2025, (Tam Metin Bildiri)

5. Strategic Marketing Adaptations In The Context Of Demographic Change

Khoperia M. ,., Tsenteradze N., AKBIYIK F., TÜFEKCİ Ö. K.

7th INTERNATIONAL RESEARCH CONGRESS ON SOCIAL SCIENCES, Ankara, Türkiye, 6 - 07 Mayıs 2025, (Tam Metin Bildiri)

6. Digital Twin and Consumer Loyalty: The Impact of Personalised Product and Service Delivery

Akgün R., TÜFEKCİ Ö. K., AKBIYIK F.

17th International Conference of Strategic Research on Scientific Studies and Education, 24 Nisan 2025, (Tam Metin Bildiri)

7. How Culture Influences Consumer Behavior In Marketing

Khoperia M. ,., Tsenteradze N., TÜFEKCİ Ö. K., AKBIYIK F.

17th International Conference of Strategic Research on Scientific Studies and Education, 24 Nisan 2025, (Tam Metin Bildiri) Sürdürülebilir Kalkınma

8. Management of Digital Cooperatives and the Digital Transformation of Cooperative Markets in the Process of Digitization

TÜFEKCİ Ö. K., Vela F., AKBIYIK F., Sinaj Z.

26. MİLLETLERARASI TÜRK KOOPERATİFÇİLİK KONGRESİ, Madrid, İspanya, 24 - 26 Eylül 2024, (Tam Metin Bildiri)

9. An Ecotourism-Focused Proposal for the Sustainability-Based Growth of Cooperatives: The Ecotourism Cooperative Model

TÜFEKCİ Ö. K., GOIS C., AKBIYIK F.

26. MİLLETLERARASI TÜRK KOOPERATİFÇİLİK KONGRESİ, Madrid, İspanya, 24 - 26 Eylül 2024, (Tam Metin Bildiri) Sürdürülebilir Kalkınma

10. Development of Lavender Tourism in Turkey through Experiential Marketing: An Experimental Research Based on Neurotourism in Kuyucak

AKÇIL A. Ç., TÜFEKCİ Ö. K., AKBIYIK F.

15th International Conference on Economics, Business and Management (ICEBM 2024), Osaka, Japonya, 06 Aralık 2024, (Özet Bildiri)

11. Measuring the Effectiveness of Commercials Used in the Marketing of Digital Games with the EEG Technique: The Case of PUBG

KILIÇER M., AKBIYIK F., TÜFEKCİ Ö. K.

15th International Conference on Economics, Business and Management (ICEBM 2024), Osaka, Japonya, 06 Aralık 2024, (Özet Bildiri)

12. Reliability and validity study of the Ecotourism Scale

10th International Conference on Multidisciplinary Sciences, Antalya, Türkiye, 26 - 28 Temmuz 2024, (Tam Metin Bildiri) Sürdürülebilir Kalkınma

13. The effect of digital games and technology acceptance model on consumption habits

10th International Conference on Multidisciplinary Sciences, Antalya, Türkiye, 26 - 28 Temmuz 2024, (Tam Metin Bildiri)

14. Management of Digital Cooperatives and the Digital Transformation of Cooperative Markets in the Process of Digitalization

TÜFEKCİ Ö. K., VELA F., AKBIYIK F., SİNAJ Z.

26th International Turkish Cooperative Congress, Madrid, İspanya, 24 Eylül 2024, (Tam Metin Bildiri)

15. Ekoturizm Ölçeğinin Güvenilirlik ve Geçerlilik Çalışması

10th International Conference on Multidisciplinary Sciences, Antalya, Türkiye, 26 Temmuz 2024, (Tam Metin Bildiri) Sürdürülebilir Kalkınma

16. Dijital Oyunların ve Teknoloji Kabul Modelinin Tüketim Alışkanlıklarına Etkisi

10th International Conference on Multidisciplinary Sciences, Antalya, Türkiye, 26 Temmuz 2024, (Tam Metin Bildiri)

17. Content Marketing Applications with Neuroscience Techniques

5 th Global Research on Multidisciplinary Sciences, Vaduz, Liechtenstein, 4 - 06 Mart 2024, (Tam Metin Bildiri)

18. Consumer Behaviors and Neuroscience: Basic Concepts

KILIÇER M., AKBIYIK F.

5 th Global Research on Multidisciplinary Sciences, Vaduz, Liechtenstein, 4 - 06 Mart 2024, (Tam Metin Bildiri) Sürdürülebilir Kalkınma

19. The New Era in Advertising: A General Evaluation of Advertisements Analyzed for Effectiveness Through EEG and Eye Tracking Methods

KILIÇER M., AKBIYIK F.

Global Research on Multidisciplinary Sciences, Ankara, Türkiye, 16 - 17 Eylül 2023, (Tam Metin Bildiri)

20. Digitalization in Consumption: A General Assessment on the Contribution of Neuroscientific Techniques to Digital Consumption

6th International Conference on Pure Sciences and Agricultural Sciences (ICPAS), Antalya, Türkiye, 19 - 22 Temmuz 2023, (Özet Bildiri)

21. Principles, Strategies and Methods in Digital Content Marketing

6th International Conference on Pure Sciences and Agricultural Sciences (ICPAS), Antalya, Türkiye, 19 - 22 Temmuz 2023, (Özet Bildiri)

22. Qualitative Research on Specifing The Social Media Usage Degrees of Woman Entrepreneurs

ÇAĞLAR N., AKBIYIK F.

The 5th International Congress on Multidisciplinary Social Sciences, Türkiye, 21 Mayıs 2023, (Özet Bildiri)

23. Dijital Tüketim Ekseninde Nöropazarlama

7 th International Congress of Eurasian Social Sciences, Muğla, Türkiye, 27 Nisan 2023, (Özet Bildiri)

24. Social Media Use of Woman Entrepreneurs: A Swot Analysis

9 th International Conference on Multidisciplinary Sciences (9 th icomus), 24 Nisan 2023, (Özet Bildiri)

25. Dijital Tüketim Kültüründeki Pazarlama İletişimi Çabalarını Nörobilim Teknikleriyle Anlayabilmeye Yönelik Kavramsal Düzeyde Strateji Önerileri

The International Symposium on Communication and Technology with its Philosophical Dimensions (ISCT-PHD), 14 Ocak 2023, (Özet Bildiri)

26. Siyasal İletişim ve Siyasal Pazarlamaya Nörobilim Katkısı: Nöropolitik Araştırmaların Kapsamı, Yapısı ve Geleceği

The International Symposium on Communication and Technology with its Philosophical Dimensions (ISCT-PHD), 14 Ocak 2023, (Özet Bildiri)

27. Determination of Perceptions of Leadership Traits and Country Problems to Female Voters According to Generations

AKBIYIK F., ÇAĞLAR N.

15th International Conference of Strategic Research on Scientific Studies and Education (15th ICoSReSSE) 2022, 1 - 04 Kasım 2022, ss.206-215, (Tam Metin Bildiri)

28. Research to Determine the Relationship Between Women’s Purchase Styles and Their Demographic Characteristics

ÇAĞLAR N., AKBIYIK F.

3. Global Research on Multidisciplinary Sciences (3. GloRMuS), 04 Temmuz 2022, (Özet Bildiri)

Kitaplar 7

Ansiklopedide Bölümler 1

1. İletişim Ansiklopedisi